Our Story
In 2024, three friends decided they'd had enough. Tired of empty promises from big brands claiming sustainability while operating sweatshops with dire working conditions, we chose to challenge the status quo.
These conditions often included poor ventilation, minimal breaks, cramped workspaces, insufficient lighting, and extreme temperatures—hardly the setting for ethical fashion.
Meanwhile, the fast fashion flooding local shopping centers treated clothes as disposable, not deserving of respect.
Fed up with the choices on offer—where true sustainability seemed like an afterthought—we took a stand.
We envisioned a brand that did things differently, where sustainability wasn't just a buzzword but a core principle.
Core Values
Sossu was born out of a commitment to real change. We're not just another clothing brand; we're a movement towards genuinely sustainable fashion.
Sustainability is at the heart of everything we do, guiding our decisions and innovations.
Be yourself
Equally important to us is being bold and authentic. Our journey began by speaking out, turning our backs on unsustainable practices, and cutting through the BS.
We're here to create clothes that allow you to be yourself, comfortably and conscientiously.
Behind the Name
In Estonian, "Sossu" means the feeling of being snug, warm, and totally at ease.
Think sipping tea by the fireplace as snow falls outside, or waking up in a bed that's just the right kind of toasty. That's Sossu.
Usually, you get this feeling when you're in one spot, but we're all about bringing that cozy comfort with you wherever you go, thanks to our super soft clothes.